What is google advertising and when is it needed?
Are you struggling to get more visitors and customers, even though your website is online? Do you feel like potential customers are finding your competitors instead of you on Google?
- Instant visibility
- Targeted advertising
- Cost-per-click
- Paid Ads
- Conversion tracking
When is google ads the right choice for your business?
Google advertising is a great solution if you want your business or products to be seen by the right people at the right time. It works especially well when you need fast results — like increasing website visits, attracting more customers, or boosting sales quickly.
Sometimes, all it takes is to show up at the right moment — and that’s exactly what Google Ads helps you do. If you already have a website, you know how important it is to appear in front of potential customers when they’re ready to take action.
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Benefits of google gdvertising (Google Ads)
Quick results
Unlike organic growth methods (SEO), which require more time and effort, the results of Google Ads are immediate. Ads can be displayed as soon as the campaign is launched, leading to an instant increase in site traffic and faster conversions.
Precise audience targeting
Google Ads can be in the form of search ads (Search Ads), display ads (Display Ads), and video ads (YouTube Ads). These various formats allow for tailored approaches to specific target groups. We can also choose the audience based on keywords, location, interests, and more.
Cost-effective investment
You choose the budget you plan to invest, and the money is spent only when someone clicks on the ad. Impressions on Google are free. You can have multiple campaigns with customized budgets for each. This way, maximum results can be achieved with relatively low costs.
Measurable results
A significant advantage of Google Advertising (formerly Google AdWords) and digital marketing compared to traditional marketing is the ability to measure precisely. Extensive statistics cover the number of impressions, clicks, and conversions before, during, and after the campaign, allowing you to evaluate its effectiveness.
Process
The google ads process explained
Planning and setting goals
Defining goals we want to achieve with Google advertising (e.g., increasing sales, generating leads, raising brand awareness), along with specific requirements. Agreement on budget and project timeline.
Creation and launch
Creating attractive and effective Google ads. Setting up campaigns on the Google Ads platform so the client can see how the ads will appear and function. Option for client adjustments.
Optimization and monitoring
We check that all functionalities work as planned, testing ads across different devices and adjusting layouts to fit various screen sizes. Once everything is optimized, the campaign is launched and made publicly available.
Reporting results
Regularly monitoring campaign performance to make quick optimizations if changes are needed. Analyzing results and adjusting strategies to define the most efficient approach for Google advertising.
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How google advertising can improve your business
Google search ads
Over 90% of internet users stay on the first page of Google search. In other words, if you’re not on the first page, you practically don’t exist. Since ranking for a top position can take months or even years, Google Search Ads solves this issue through paid advertising. These are the ads that typically appear at the top of search results, marked as “sponsored.” This type of advertising helps you attract the exact target audience searching for the products or services you offer.
Display ads
With Google Display Ads, your brand becomes recognizable. If you’ve noticed being followed by ads for products you viewed after visiting a website, that’s Display Ads in action. These are usually image-based ads and banners displayed across all web platforms and apps that are part of the Google Display Network (GDN). In addition to attracting new audiences, their goal is to re-engage users who have already shown interest in specific products or services.
Youtube ads
YouTube Ads are ads shown on YouTube, one of the world’s largest video platforms. Your ad appears in video format to those who are interested in your products or services, and you can even target them by location. The video format allows you to tell your brand’s story and connect more deeply with your customers. As video content continues to rise in popularity, YouTube is playing a bigger role in Google Ads campaigns for many businesses.
RaLink Digital, a Google advertising agency from Novi Sad, specializes in creating and managing a wide range of Google Ads campaigns tailored to different business goals.
What determines the price of google advertising?
To achieve top results with Google Ads campaigns, it’s not enough to just set a budget. You also need to define your goals and find ways to reach the right audience with suitable ads. While it may sound simple, Google Advertising requires experience and knowledge. Campaigns vary, and it’s important to find the one that best suits your specific goal and business sector. The range of possibilities is broad.
That’s why RaLink Digital, an advertising agency for Google, can help you significantly and manage this process for you. We’re here to create the most effective Google Ads campaign for your business. After analyzing your needs, we’ll provide you with a detailed offer and investment estimate—so there won’t be any hidden or unexpected costs.
How much google advertising costs?
The cost of a click on your ad is determined through Google’s auction system. This system considers multiple factors to calculate the final price an advertiser pays per click, such as the ad’s quality score, bid amount, ad rank, and the bids of other advertisers targeting the same keywords as you.
We’ll help you set up the right Google Ads campaign for your business and make sure everything runs smoothly. Contact RaLink Digital today for a free offer with clear pricing and no hidden costs.
Frequently asked questions about google ads
1. How does Google decide the order in which ads will appear?
When certain keywords are searched, Google initiates an auction for all advertisers targeting that topic. The winner of the auction is determined based on several factors, including the quality of the ad (Quality Score), its relevance, and the price the advertiser is willing to bid for the specific keyword.
2. What are keywords or key phrases?
Keywords are the words or phrases that a user enters into Google search when looking for information. Properly selecting the set of keywords is crucial for the success of a campaign. These keywords should be relevant to the products or services you advertise. Google uses the keyword quality score, which is based on the relevance of the ad to the landing page. Higher quality scores lead to lower click costs (CPC) and better ad positions.
3. What are negative keywords and why are they important for google ADS?
To optimize ad campaigns, defining negative keywords is critical when advertising a website, especially a business. These are all the phrases that won’t trigger your ad when users enter them in a search. This ensures that your ads are shown to your target audience, while excluding those for whom your ads are not intended.
4. What is remarketing and when is it used?
Remarketing is a digital marketing strategy that allows you to bring back users who previously visited your website. The goal of this type of advertising, through product or service ads, is to re-engage potential buyers who have already shown interest in your site’s offer. This can significantly increase conversions and return on investment (ROI).
5. What is the difference between paid google advertising and SEO?
Paid ads appear at the top of the search results, followed by organic results. Marketing costs for Google Ads occur when someone clicks on the advertised links. Clicks on organic search results are not charged. While Google Ads results are visible immediately, SEO results take longer to appear.
6. How much does it cost to advertise on Google?
The cost of Google Ads depends on your budget and how much competition there is for the keywords you want to target. Google Ads works on a pay-per-click (PPC) system, which means you only pay when someone clicks on your ad. The more competitive the keyword, the higher the cost per click can be