Google Advertising
Achieve instant results with Google Ads!
What is Google Advertising and When is it Needed?
Sometimes, all you need to do is appear at the right place at the right time. The same applies to digital marketing. If you already have a website, you know how crucial it is for your customers to see you precisely when they are most motivated to make a purchase. Google advertising (Google Ads) is a powerful tool that enables you to do just that.
When is This Marketing Strategy the Best Choice for You?
You need advertising for your website/business, or for the products/services you offer.
You need fast results and are looking for an instant solution to increase views, attract customers, and boost sales.
You don’t want to lose customers who left your website without making a purchase because they were just browsing. Naturally, you want them to return as soon as possible and not forget the fantastic offer you have.
Benefits of Google Advertising (Google Ads)
Quick Results
Unlike organic growth methods (SEO), which require more time and effort, the results of Google Ads are immediate. Ads can be displayed as soon as the campaign is launched, leading to an instant increase in site traffic and faster conversions.
Precise Audience Targeting
Google Ads can be in the form of search ads (Search Ads), display ads (Display Ads), and video ads (YouTube Ads). These various formats allow for tailored approaches to specific target groups. We can also choose the audience based on keywords, location, interests, and more.
Cost-Effective Investment
You choose the budget you plan to invest, and the money is spent only when someone clicks on the link. Impressions on Google are free. You can have multiple campaigns with customized budgets for each. This way, maximum results can be achieved with relatively low costs.
Measurable Results
A significant advantage of Google advertising (formerly Google AdWords) and digital marketing compared to traditional marketing is the ability to measure precisely. Extensive statistics cover the number of impressions, clicks, and conversions before, during, and after the campaign, allowing you to evaluate its effectiveness.
How Google Advertising Can Improve Your Business
RaLink Digital, a Google advertising agency from Novi Sad, specializes in running various Google Ads campaigns, with the most popular ones being:
Google Search Ads
Over 90% of internet users stay on the first page of Google search. In other words, if you’re not on the first page, you practically don’t exist. Since ranking for a top position can take months or even years, Google Search Ads solves this issue through paid advertising. These are the ads that typically appear at the top of search results, marked as “sponsored.” This type of advertising helps you attract the exact target audience searching for the products or services you offer.
Display Ads
With Google Display Ads, your brand becomes recognizable. If you’ve noticed being followed by ads for products you viewed after visiting a website, that’s Display Ads in action. These are usually image-based ads and banners displayed across all web platforms and apps that are part of the Google Display Network (GDN). In addition to attracting new audiences, their goal is to re-engage users who have already shown interest in specific products or services.
YouTube Ads
Google Advertising: Process
01
Planning and Setting Goals
Defining the goals we want to achieve with Google advertising (e.g., increasing sales, generating leads, raising brand awareness), as well as specific requirements. Agreement on the budget and project timeline.
02
Creation and Launch
Creating attractive and effective Google ads. Setting up campaigns on the Google Ads platform so the client can see how the ads will appear and function. Option for client adjustments.
03
Optimization and Monitoring
Checking that all functionalities are working as planned. Testing ads on different devices and adjusting layouts to fit different screen sizes. The campaign is then made publicly available.
04
Reporting Results
Regularly monitoring campaign performance to make quick optimizations if changes are needed. Analyzing results and adjusting strategies to define the most efficient approach for Google advertising.
Google Ads Pricing
To achieve top results with Google campaigns, it’s not enough to just set a budget. You also need to define your goals and find ways to reach the right audience with suitable ads. While it may sound simple, Google advertising requires experience and knowledge. Campaigns vary, and it’s important to find the one that best suits your specific goal and business sector. The range of possibilities is broad.
That’s why RaLink Digital, an advertising agency for Google, can help you significantly and manage this process for you. We’re here to create the most effective Google Ads campaign for your business. After analyzing your needs, we’ll provide you with a detailed offer and investment estimate—so there won’t be any hidden or unexpected costs.
Wondering How Much Google Advertising Costs?
The cost of a click on your ad is determined through Google’s auction system. This system considers multiple factors to calculate the final price an advertiser pays per click, such as the ad’s quality score, bid amount, ad rank, and the bids of other advertisers targeting the same keywords as you.
Wondering How Much Google Advertising Costs?
When certain keywords are searched, Google initiates an auction for all advertisers targeting that topic. The winner of the auction is determined based on several factors, including the quality of the ad (Quality Score), its relevance, and the price the advertiser is willing to bid for the specific keyword.
Keywords are the words or phrases that a user enters into Google search when looking for information. Properly selecting the set of keywords is crucial for the success of a campaign. These keywords should be relevant to the products or services you advertise. Google uses the keyword quality score, which is based on the relevance of the ad to the landing page. Higher quality scores lead to lower click costs (CPC) and better ad positions.
To optimize ad campaigns, defining negative keywords is critical when advertising a website, especially a business. These are all the phrases that won’t trigger your ad when users enter them in a search. This ensures that your ads are shown to your target audience, while excluding those for whom your ads are not intended.
Remarketing is a digital marketing strategy that allows you to bring back users who previously visited your website. The goal of this type of advertising, through product or service ads, is to re-engage potential buyers who have already shown interest in your site’s offer. This can significantly increase conversions and return on investment (ROI).
If Google advertising sounds complicated, our expert team can create a custom Google campaign for you. Contact us today, tell us your goals, and let us handle the rest.
Jump to the top of Google search results and let customers find you easier than ever. We look forward to working together and achieving success!
